I decided to run this SocialNetConomy Survey on Social Media adoption and social media budget to understand where do we stand with social media adoption and understanding. And, most of all, what social media budgets have been for 2011 and what they are going to be for 2012. Since Social media today are the talk…
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Social media and social media marketing are the talks of the town. Still, not all companies, including those who declare they have a social media strategy or a social media marketing strategy, got it completely right. Yet some great initiatives demonstrate some companies are getting it right. I got inspired to write this blog post…
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I am sure you noticed that also: it seems that with this economy (check the recently published World Economic Report 2011 by Financial Times), while worldwide financial markets suggest to pursue a modern “gold rush”, it looks like companies are rather pursuing some kind of “social rush”. Never like in these months businesses are talking…
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As it may have happened to many of you in these days, I came across a video featuring Steve Jobs on stage during one of his speeches. This one was from 1997, when Steve Jobs went back to Apple as CEO to re-launch the Apple computer business. One of the guys in the audience asked…
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Since I started using the Internet in the 90’s, something that I always liked about it was the availability of information. In fact, I am curious by nature and having almost no limits to what I can find when I am surfing the net still remains one of the best things of the Internet, along…
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There’s no day you open a news website or a printed newspaper and you do not find any article about social media or social networks. And increasingly, there are no talks with friends where you don’t mention the word “Facebook”, whether it’s about an event, a birthday or a photo album or some other gossip…
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As you will recall, at the beginning of last week, while Google was creating the buzz around its forthcoming Google+, Mark Zuckerberg said Facebook was going to announce something awesome next week. Mashable, one of the most followed news portals around new tech and social media, yesterday announced the “awesome” news was about the integration…
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Do you have a social media manager in your company? How do you measure the effectiveness of your social media efforts? Do you ask for a social media ROI? I remember I read somewhere a marketing person answering the question “what’s the ROI of social media” with another question: “What’s the ROI of your phone?”…
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