Tag: tiktok

Understanding the impact of social media

A great example of social media listening: Ocean Spray on Tiktok

November 12, 2020

In the past 10 years social media have changed the way we interact with each other.   I am sure you have noticed this too. If this applies to all of us – as consumers – it is about time all brands understand social media have influenced the way we interact with brands too. Surprisingly,…
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2010-2019: a decade of big changes

January 3, 2020

As we enter a new decade it’s a good time for a balance about social media evolution and their impact on the economy. I started this blog at the beginning of the decade when social media were starting to become broadly adopted right to focus on what I thought was going to have a greater…
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