Tag: social media ROI

Understanding the impact of social media

Survey Results: Social Media Budgets and Strategy 2011-2012

November 1, 2011

I decided to run this SocialNetConomy Survey on Social Media adoption and social media budget to understand where do we stand with social media adoption and understanding. And, most of all, what social media budgets have been for 2011 and what they are going to be for 2012. Since Social media today are the talk…
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How Do You Measure Your Social Media ROI?

June 28, 2011

Do you have a social media manager in your company? How do you measure the effectiveness of your social media efforts? Do you ask for a social media ROI? I remember I read somewhere a marketing person answering the question “what’s the ROI of social media” with another question: “What’s the ROI of your phone?”…
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