Social Media is Marketers’ El Dorado: Hype or Reality?

I am sure you noticed that also: it seems that with this economy (check the recently published World Economic Report 2011 by Financial Times), while worldwide financial markets suggest to pursue a modern “gold rush”, it looks like companies are rather pursuing some kind of “social rush”. Never like in these months businesses are talking... Continue Reading →

Why You Should Have a Social Network Company Policy

Raise your hand if you have either a Facebook profile, a Twitter handle, a LinkedIn account or if you just got an invitaion on Google Plus, and you accessed any of them, at least once, from work. Does your company have a company policy regarding social networking? It seems only 55% percent of the companies... Continue Reading →

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