Facebook, Twitter, LinkedIn, Instagram, Pinterest: an update

Have you read that post by BusinessInsider about how ridicously complicated social marketing has become? As a marketing (including social) person I have to admit they were not that far from the truth. Also, I keep asking myself how is that possible to recover from the crisis till all these new tools come up and... Continue Reading →

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Survey Results: Social Media Budgets and Strategy 2011-2012

I decided to run this SocialNetConomy Survey on Social Media adoption and social media budget to understand where do we stand with social media adoption and understanding. And, most of all, what social media budgets have been for 2011 and what they are going to be for 2012. Since Social media today are the talk... Continue Reading →

Social Media Marketing: social media is about BEING social, not about DOING social.

Social media and social media marketing are the talks of the town. Still, not all companies, including those who declare they have a social media strategy or a social media marketing strategy, got it completely right. Yet some great initiatives demonstrate some companies are getting it right. I got inspired to write this blog post... Continue Reading →

Facebook’s new users decline after the launch of Google+, while the two companies fight a new “War of the Roses”

It seems Google+ and Facebook have started some sort of “cold war”, with Google preventing a former employee (now with Facebook) to add more people to his circles, and Facebook blocking Google+ ads on its social network, while media and social media experts start showing their preference by publishing either too positive or too negative... Continue Reading →

Facebook, Twitter, LinkedIn and Google+: who is using social media and what to expect from social media marketing in the future

There’s no day you open a news website or a printed newspaper and you do not find any article about social media or social networks. And increasingly, there are no talks with friends where you don’t mention the word “Facebook”, whether it’s about an event, a birthday or a photo album or some other gossip... Continue Reading →

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