Have you read that post by BusinessInsider about how ridicously complicated social marketing has become? As a marketing (including social) person I have to admit they were not that far from the truth. Also, I keep asking myself how is that possible to recover from the crisis till all these new tools come up and…
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I decided to run this SocialNetConomy Survey on Social Media adoption and social media budget to understand where do we stand with social media adoption and understanding. And, most of all, what social media budgets have been for 2011 and what they are going to be for 2012. Since Social media today are the talk…
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Social media and social media marketing are the talks of the town. Still, not all companies, including those who declare they have a social media strategy or a social media marketing strategy, got it completely right. Yet some great initiatives demonstrate some companies are getting it right. I got inspired to write this blog post…
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As you probably know, I am currently running a survey on Social Media usage, to help all marketers involved in social media (and my bet is there are about 80% of marketers out there who got asked to take care about social media, on top of all other marketing activities) understand what their peers are…
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I gathered some interesting data about the UK around social media adoption, mobile usage and online visits, that demonstrate how your Social Media strategy can drive sales. I am sure this analysis can be applicable to every country – and what is already happening in the UK will happen in other European Countries It’s just…
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Since I started using the Internet in the 90’s, something that I always liked about it was the availability of information. In fact, I am curious by nature and having almost no limits to what I can find when I am surfing the net still remains one of the best things of the Internet, along…
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I am sure you all agree Google+ launch had a great marketing campaign: the invites only access to the new social network by the search giant was like lining up (queuing if you are in the UK) outside of the most famous disco full of VIPs. Everyone wanted to get in, and someone started to…
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It seems Google+ and Facebook have started some sort of “cold war”, with Google preventing a former employee (now with Facebook) to add more people to his circles, and Facebook blocking Google+ ads on its social network, while media and social media experts start showing their preference by publishing either too positive or too negative…
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There’s no day you open a news website or a printed newspaper and you do not find any article about social media or social networks. And increasingly, there are no talks with friends where you don’t mention the word “Facebook”, whether it’s about an event, a birthday or a photo album or some other gossip…
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As you will recall, at the beginning of last week, while Google was creating the buzz around its forthcoming Google+, Mark Zuckerberg said Facebook was going to announce something awesome next week. Mashable, one of the most followed news portals around new tech and social media, yesterday announced the “awesome” news was about the integration…
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