Digital and Mythological: from Unicorns to Highlanders

Intro Since the beginning of the digital era┬áit was already evident to me everything was going to become unpredictable, while in constant evolution, and everything would have impacted economies, everywhere, both in places where digital is already broadly adopted and in places where it has not hit the road yet. And I believe the digital... Continue Reading →

Is the US Economy impacted by Facebook fans?

Yesterday FED cut its forecasts for U.S. economic growth. It's been just a few days after ComScore, echoed by Mashable, reported some figures about the time spent online in the US. A question came across my mind: is Facebook impacting the US Economy? Surely, Facebook is the last, more powerful B2C marketing resource of the... Continue Reading →

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