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Tag: marketing

Understanding the impact of social media

The consciousness of streaming.

One of the most interesting evolutions of digital in the consumers space has surely been that of bringing new ways of interacting with each other, and in a sense, with ourselves. I started this blog in 2011 to analyse the evolution of social networks. Social networks are not just the Facebook and Instagram or Snapchat, but…
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Digital and Mythological: from Unicorns to Highlanders

Intro Since the beginning of the digital era it was already evident to me everything was going to become unpredictable, while in constant evolution, and everything would have impacted economies, everywhere, both in places where digital is already broadly adopted and in places where it has not hit the road yet. And I believe the digital…
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Customer centricity and social networks: why one cannot exclude the other.

As it may have happened to many of you in these days, I came across a video featuring Steve Jobs on stage during one of his speeches. This one was from 1997, when Steve Jobs went back to Apple as CEO to re-launch the Apple computer business.  One of the guys in the audience asked…
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Facebook to announce something “awesome” next week – is it really about Skype?

As you will recall, at the beginning of last week, while Google was creating the buzz around its forthcoming Google+, Mark Zuckerberg said Facebook was going to announce something awesome next week. Mashable, one of the most followed news portals around new tech and social media, yesterday announced the “awesome” news was about the integration…
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