Tag: facebook

Understanding the impact of social media

Facebook fan pages vs (forthcoming) Google+ pages for business: lessons learned and tips

While waiting for Google+ business pages (and not only) to be officially open (after they let some brands get in, then blocked them, then re-opened again), I thought it was good to have a look at what happened with Facebook’s most famous fan pages.Especially since we all know this “social networks battle” is not just…
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10 Reasons Why Google’s Social Network May Fail (Again)

I have been playing with Google Plus for about a week and read many comments and discussions about it. I also posted some comments myself. I believe there are a few reasons why Google+ may fail, and I am really concerned about privacy: 1-      Google Plus’ beta testing is lasting for too long. Invites do…
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Facebook to announce something “awesome” next week – is it really about Skype?

As you will recall, at the beginning of last week, while Google was creating the buzz around its forthcoming Google+, Mark Zuckerberg said Facebook was going to announce something awesome next week. Mashable, one of the most followed news portals around new tech and social media, yesterday announced the “awesome” news was about the integration…
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Google+ vs Facebook: Is It Just About Social Network?

Taking advantage of the LinkedOut situation this morning (LinkedIn returned a 500 error), I managed to spend some time on Google+. The move about having users being able to get on G+ only by invitation it’s surely been a nice marketing move. And the fact that LinkedIn was not working today, has been a fortunate…
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How Do You Measure Your Social Media ROI?

Do you have a social media manager in your company? How do you measure the effectiveness of your social media efforts? Do you ask for a social media ROI? I remember I read somewhere a marketing person answering the question “what’s the ROI of social media” with another question: “What’s the ROI of your phone?”…
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Has The Job Market War on Social Networks Started?

One of the most interesting changes in the business world that all of us have experienced recently, with the booming of social networks, it’s surely the job market. I had my first experience of how the job market was changing back in 1998 when I had my first job interview on a chat (it was…
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Is the US Economy impacted by Facebook fans?

Yesterday FED cut its forecasts for U.S. economic growth. It’s been just a few days after ComScore, echoed by Mashable, reported some figures about the time spent online in the US. A question came across my mind: is Facebook impacting the US Economy? Surely, Facebook is the last, more powerful B2C marketing resource of the…
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The importance of being Social.

Do we really need to measure how “social” we are? Can we trust those measuring our “Online Sociability”? It seems the more social we are on the web, the better for our pockets: from discounts to jobs, the social media score can help us in many ways. Two interesting articles have been published today around…
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