How social networks are impacting the economy- Copyright socialnetconomy 2011-2018
I am sure you noticed that also: it seems that with this economy (check the recently published World Economic Report 2011 by Financial Times), while worldwide financial markets suggest to pursue a modern “gold rush”, it looks like companies are rather pursuing some kind of “social rush”. Never like in these months businesses are talking... Continue Reading →
As it may have happened to many of you in these days, I came across a video featuring Steve Jobs on stage during one of his speeches. This one was from 1997, when Steve Jobs went back to Apple as CEO to re-launch the Apple computer business. One of the guys in the audience asked... Continue Reading →
While looking for my next big career challenge, I have been recenlty asked to review some "beta" websites, on their way to the official launch. It seems the Italian Online-sphere is picking up! With a few years of experience in start-ups, and more in particular about the online world- with my very first experience being... Continue Reading →
As you probably know, I am currently running a survey on Social Media usage, to help all marketers involved in social media (and my bet is there are about 80% of marketers out there who got asked to take care about social media, on top of all other marketing activities) understand what their peers are... Continue Reading →
I gathered some interesting data about the UK around social media adoption, mobile usage and online visits, that demonstrate how your Social Media strategy can drive sales. I am sure this analysis can be applicable to every country - and what is already happening in the UK will happen in other European Countries It's just... Continue Reading →
Since I started using the Internet in the 90’s, something that I always liked about it was the availability of information. In fact, I am curious by nature and having almost no limits to what I can find when I am surfing the net still remains one of the best things of the Internet, along... Continue Reading →
I am sure you all agree Google+ launch had a great marketing campaign: the invites only access to the new social network by the search giant was like lining up (queuing if you are in the UK) outside of the most famous disco full of VIPs. Everyone wanted to get in, and someone started to... Continue Reading →
Raise your hand if you have either a Facebook profile, a Twitter handle, a LinkedIn account or if you just got an invitaion on Google Plus, and you accessed any of them, at least once, from work. Does your company have a company policy regarding social networking? It seems only 55% percent of the companies... Continue Reading →
It seems Google+ and Facebook have started some sort of “cold war”, with Google preventing a former employee (now with Facebook) to add more people to his circles, and Facebook blocking Google+ ads on its social network, while media and social media experts start showing their preference by publishing either too positive or too negative... Continue Reading →
