Interviewing Martha Rogers on Customer Experience

As business evolve and as the interaction with clients does too, following a broad adoption of social media, Customer Experience becomes more and more important. During the past World of Business Forum (one of the most important series of events dedicated to leadership) event in Milan, I had the privilege of discussing about customer experience with Martha... Continue Reading →

The #epicfail of Dolce and Gabbana: big trouble in big China.

Unless you spent the last few days on another planet, I am sure you heard about the incredible snafu of Dolce and Gabbana - the famous luxury fashion brand- with China. What happened? The brand Dolce and Gabbana, with the aim of promoting a forthcoming event in China launched on their social media 3 video ads... Continue Reading →

Social Media Marketing: social media is about BEING social, not about DOING social.

Social media and social media marketing are the talks of the town. Still, not all companies, including those who declare they have a social media strategy or a social media marketing strategy, got it completely right. Yet some great initiatives demonstrate some companies are getting it right. I got inspired to write this blog post... Continue Reading →

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