2010-2019: a decade of big changes

As we enter a new decade it's a good time for a balance about social media evolution and their impact on the economy. I started this blog at the beginning of the decade when social media were starting to become broadly adopted right to focus on what I thought was going to have a greater... Continue Reading →

Interviewing Martha Rogers on Customer Experience

As business evolve and as the interaction with clients does too, following a broad adoption of social media, Customer Experience becomes more and more important. During the past World of Business Forum (one of the most important series of events dedicated to leadership) event in Milan, I had the privilege of discussing about customer experience with Martha... Continue Reading →

The consciousness of streaming.

One of the most interesting evolutions of digital in the consumers space has surely been that of bringing new ways of interacting with each other, and in a sense, with ourselves. I started this blog in 2011 to analyse the evolution of social networks. Social networks are not just the Facebook and Instagram or Snapchat, but... Continue Reading →

The Importance of Being Earnest

This is a long-due blog post. I started writing it just after at last year's WOBI in Milan Rachel Botsman was on stage talking about trust. I am a big fan of social behaviours, which to me all start from how a single brain-thinking works. My favourite authors on these subjects are Eric Berne and Edward De... Continue Reading →

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