As we enter a new decade it’s a good time for a balance about social media evolution and their impact on the economy. I started this blog at the beginning of the decade when social media were starting to become broadly adopted right to focus on what I thought was going to have a greater…
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Today is the day: Disney+ starts its streaming venture. There are a lot of expectations around this launch and I have read both positive and negative outlook about this launch. The big question is: will it beat Netflix? The question is open. I’d actually start from another point of view. There is a combination of…
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As business evolve and as the interaction with clients does too, following a broad adoption of social media, Customer Experience becomes more and more important. During the past World of Business Forum (one of the most important series of events dedicated to leadership) event in Milan, I had the privilege of discussing about customer experience with Martha…
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Unless you spent the last few days on another planet, I am sure you heard about the incredible snafu of Dolce and Gabbana – the famous luxury fashion brand- with China. What happened? The brand Dolce and Gabbana, with the aim of promoting a forthcoming event in China launched on their social media 3 video ads…
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One of the most interesting evolutions of digital in the consumers space has surely been that of bringing new ways of interacting with each other, and in a sense, with ourselves. I started this blog in 2011 to analyse the evolution of social networks. Social networks are not just the Facebook and Instagram or Snapchat, but…
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One of the reasons why this blog exists is that I strongly believe the broad usage of social networks – and of the digital world – is changing our behaviour and our way of relating to others, to our life, to companies, to everything. An easy access to everything with something we constantly hold in…
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“To be, or not to be- that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune Or to take arms against a sea of troubles, And by opposing end them.” That’s the opening of a soliloquy spoken by Prince Hamlet in the so-called “nunnery scene” of William Shakespeare’s play Hamlet. Act III, Scene I.…
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Intro Since the beginning of the digital era it was already evident to me everything was going to become unpredictable, while in constant evolution, and everything would have impacted economies, everywhere, both in places where digital is already broadly adopted and in places where it has not hit the road yet. And I believe the digital…
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