Most common (startup) mistakes you can easily avoid when building a new website

While looking for my next big career challenge, I have been recenlty asked to review some "beta" websites, on their way to the official launch. It seems the Italian Online-sphere is picking up! With a few years of experience in start-ups, and more in particular about the online world- with my very first experience being... Continue Reading →

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Comparing Facebook, LinkedIn and Google PPC: Why Social PPC is best

As you probably know, I am currently running a survey on Social Media usage, to help all marketers involved in social media (and my bet is there are about 80% of marketers out there who got asked to take care about social media, on top of all other marketing activities) understand what their peers are... Continue Reading →

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