How Do You Measure Your Social Media ROI?

Do you have a social media manager in your company? How do you measure the effectiveness of your social media efforts? Do you ask for a social media ROI? I remember I read somewhere a marketing person answering the question "what's the ROI of social media" with another question: "What's the ROI of your phone?"... Continue Reading →

Has The Job Market War on Social Networks Started?

One of the most interesting changes in the business world that all of us have experienced recently, with the booming of social networks, it's surely the job market. I had my first experience of how the job market was changing back in 1998 when I had my first job interview on a chat (it was... Continue Reading →

The importance of being Social.

Do we really need to measure how "social" we are? Can we trust those measuring our "Online Sociability"? It seems the more social we are on the web, the better for our pockets: from discounts to jobs, the social media score can help us in many ways. Two interesting articles have been published today around... Continue Reading →

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