Sales or Marketing? That is the question!

"To be, or not to be- that is the question: Whether 'tis nobler in the mind to suffer The slings and arrows of outrageous fortune Or to take arms against a sea of troubles, And by opposing end them." That's the opening of a soliloquy spoken by Prince Hamlet in the so-called "nunnery scene" of William Shakespeare's play Hamlet. Act III, Scene I.... Continue Reading →

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Social Media Marketing: social media is about BEING social, not about DOING social.

Social media and social media marketing are the talks of the town. Still, not all companies, including those who declare they have a social media strategy or a social media marketing strategy, got it completely right. Yet some great initiatives demonstrate some companies are getting it right. I got inspired to write this blog post... Continue Reading →

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