Interviewing Martha Rogers on Customer Experience

As business evolve and as the interaction with clients does too, following a broad adoption of social media, Customer Experience becomes more and more important. During the past World of Business Forum (one of the most important series of events dedicated to leadership) event in Milan, I had the privilege of discussing about customer experience with Martha... Continue Reading →

Advertisements

The #epicfail of Dolce and Gabbana: big trouble in big China.

Unless you spent the last few days on another planet, I am sure you heard about the incredible snafu of Dolce and Gabbana - the famous luxury fashion brand- with China. What happened? The brand Dolce and Gabbana, with the aim of promoting a forthcoming event in China launched on their social media 3 video ads... Continue Reading →

The consciousness of streaming.

One of the most interesting evolutions of digital in the consumers space has surely been that of bringing new ways of interacting with each other, and in a sense, with ourselves. I started this blog in 2011 to analyse the evolution of social networks. Social networks are not just the Facebook and Instagram or Snapchat, but... Continue Reading →

The Importance of Being Earnest

This is a long-due blog post. I started writing it just after at last year's WOBI in Milan Rachel Botsman was on stage talking about trust. I am a big fan of social behaviours, which to me all start from how a single brain-thinking works. My favourite authors on these subjects are Eric Berne and Edward De... Continue Reading →

Sales or Marketing? That is the question!

"To be, or not to be- that is the question: Whether 'tis nobler in the mind to suffer The slings and arrows of outrageous fortune Or to take arms against a sea of troubles, And by opposing end them." That's the opening of a soliloquy spoken by Prince Hamlet in the so-called "nunnery scene" of William Shakespeare's play Hamlet. Act III, Scene I.... Continue Reading →

WordPress.com.

Up ↑

%d bloggers like this: