If you can stream it, you can do it! Disney+ debuts today.

Today is the day: Disney+ starts its streaming venture. There are a lot of expectations around this launch and I have read both positive and negative outlook about this launch. The big question is: will it beat Netflix? The question is open. I'd actually start from another point of view. There is a combination of... Continue Reading →

Interviewing Martha Rogers on Customer Experience

As business evolve and as the interaction with clients does too, following a broad adoption of social media, Customer Experience becomes more and more important. During the past World of Business Forum (one of the most important series of events dedicated to leadership) event in Milan, I had the privilege of discussing about customer experience with Martha... Continue Reading →

The consciousness of streaming.

One of the most interesting evolutions of digital in the consumers space has surely been that of bringing new ways of interacting with each other, and in a sense, with ourselves. I started this blog in 2011 to analyse the evolution of social networks. Social networks are not just the Facebook and Instagram or Snapchat, but... Continue Reading →

The Importance of Being Earnest

This is a long-due blog post. I started writing it just after at last year's WOBI in Milan Rachel Botsman was on stage talking about trust. I am a big fan of social behaviours, which to me all start from how a single brain-thinking works. My favourite authors on these subjects are Eric Berne and Edward De... Continue Reading →

Sales or Marketing? That is the question!

"To be, or not to be- that is the question: Whether 'tis nobler in the mind to suffer The slings and arrows of outrageous fortune Or to take arms against a sea of troubles, And by opposing end them." That's the opening of a soliloquy spoken by Prince Hamlet in the so-called "nunnery scene" of William Shakespeare's play Hamlet. Act III, Scene I.... Continue Reading →

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