Tag: socialmedia

Understanding the impact of social media

The #epicfail of Dolce and Gabbana: big trouble in big China.

Unless you spent the last few days on another planet, I am sure you heard about the incredible snafu of Dolce and Gabbana – the famous luxury fashion brand- with China. What happened? The brand Dolce and Gabbana, with the aim of promoting a forthcoming event in China launched on their social media 3 video ads…
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Social media: are we missing an opportunity?

I still remember my first time in New York, a long ago, it was 2001. It was stunning an unusual to see all those skyscrapers high in the sky, shining at the sunlight and giving that sense of infinity and possibility. The same sense I felt when, later on, in 2010, I went to New York to…
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Facebook, Twitter, LinkedIn, Instagram, Pinterest: an update

Have you read that post by BusinessInsider about how ridicously complicated social marketing has become? As a marketing (including social) person I have to admit they were not that far from the truth. Also, I keep asking myself how is that possible to recover from the crisis till all these new tools come up and…
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Facebook’s new users decline after the launch of Google+, while the two companies fight a new “War of the Roses”

It seems Google+ and Facebook have started some sort of “cold war”, with Google preventing a former employee (now with Facebook) to add more people to his circles, and Facebook blocking Google+ ads on its social network, while media and social media experts start showing their preference by publishing either too positive or too negative…
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