Tag: social networks

Understanding the impact of social media

The Importance of Being Earnest

This is a long-due blog post. I started writing it just after at last year’s WOBI in Milan Rachel Botsman was on stage talking about trust. I am a big fan of social behaviours, which to me all start from how a single brain-thinking works. My favourite authors on these subjects are Eric Berne and Edward De…
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Digital and Mythological: from Unicorns to Highlanders

Intro Since the beginning of the digital era it was already evident to me everything was going to become unpredictable, while in constant evolution, and everything would have impacted economies, everywhere, both in places where digital is already broadly adopted and in places where it has not hit the road yet. And I believe the digital…
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Social media: are we missing an opportunity?

I still remember my first time in New York, a long ago, it was 2001. It was stunning an unusual to see all those skyscrapers high in the sky, shining at the sunlight and giving that sense of infinity and possibility. The same sense I felt when, later on, in 2010, I went to New York to…
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Social Media Marketing: social media is about BEING social, not about DOING social.

Social media and social media marketing are the talks of the town. Still, not all companies, including those who declare they have a social media strategy or a social media marketing strategy, got it completely right. Yet some great initiatives demonstrate some companies are getting it right. I got inspired to write this blog post…
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Social Media is Marketers’ El Dorado: Hype or Reality?

I am sure you noticed that also: it seems that with this economy (check the recently published World Economic Report 2011 by Financial Times), while worldwide financial markets suggest to pursue a modern “gold rush”, it looks like companies are rather pursuing some kind of “social rush”. Never like in these months businesses are talking…
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Customer centricity and social networks: why one cannot exclude the other.

As it may have happened to many of you in these days, I came across a video featuring Steve Jobs on stage during one of his speeches. This one was from 1997, when Steve Jobs went back to Apple as CEO to re-launch the Apple computer business.  One of the guys in the audience asked…
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Has The Job Market War on Social Networks Started?

One of the most interesting changes in the business world that all of us have experienced recently, with the booming of social networks, it’s surely the job market. I had my first experience of how the job market was changing back in 1998 when I had my first job interview on a chat (it was…
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Is the US Economy impacted by Facebook fans?

Yesterday FED cut its forecasts for U.S. economic growth. It’s been just a few days after ComScore, echoed by Mashable, reported some figures about the time spent online in the US. A question came across my mind: is Facebook impacting the US Economy? Surely, Facebook is the last, more powerful B2C marketing resource of the…
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The importance of being Social.

Do we really need to measure how “social” we are? Can we trust those measuring our “Online Sociability”? It seems the more social we are on the web, the better for our pockets: from discounts to jobs, the social media score can help us in many ways. Two interesting articles have been published today around…
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